Thursday, September 19, 2013

The hero and the sidekick!

Did you know that Santhanam owns a Rolls Royce and they choose specific people and deny the car to many others?

How many Kollywood heroes have Rolls Royce? So many of them, who had a few hits, are struggling today. Not that I am deriving any pleasure from that fact. I just feel bad. I donno, am I even supposed to feel bad? Some people gave such nice movies and have sunk into oblivion. I have no clue what their lives are like. I just hope, they are doing well.

Well, back to what we were saying - we're all enamoured by the hero or heroine. We, as film viewers don't give a damn about the director too - unless it's a specific set of directors. But look at Vadivelu or Santhanam and their fan following. Ground reality is - movies run because of them! Even the hero cannot sell some movies, these people can. But, all of us, given a chance would become the hero or heroines. Why?

We're conditioned that way. We probably associate prestige, status, blah blah. Pragmatism takes a back seat. Why not be a Santhanam or Vadivelu and earn more than what heroes do, become popular and own a Rolls Royce and laugh your way to the bank (Swiss Of course)?

This was not the original thought I started with. Today we were discussing at home, why we shy away from some jobs. There is a small pottikadai in Bagmane Tech Park. That guy sells small ticket items like cigarettes, juice and chips - all below 25 rupees items. We observed how much he sells and think he sells close to 3 or 5 lacs a month working around 6 hours each day. He probably profits a neat 1 or 2 lacs every month after the shop rent and purchase cost. The software engineers and ad firm employees who buy these cigarettes from him, probably earn much less than that (Only if you are more than 10 years experience you can experience 6 digit months pays in India). So, why would we not want to open such a potti kadai? It doesn't require too much hard work, too much brain wracking...it will leave you with plenty of time to pursue your other interests. Why we people do not choose that path? Why do we slog in a software company, working odd hours, beating deadlines, tackling irritating bugs and dealing with stubborn bosses?

I think there could be 2 things - prestige and lack of knowledge about the earnings of that guy! If some people really stopped to think how much he earns, they may change professions :-)
I also know of many small roadside dosa vendors, juice shop guys, who earn in lacs per month. Nobody would believe their earnings. They dress up simply and do the same job. They serve hundreds of customers each day. They have fat bank balances. The key is - high volume, low ticket items. Items less than 10 bucks or atleast 20 bucks.

Here's a rags to riches story.

http://articles.economictimes.indiatimes.com/2012-02-20/news/31079648_1_roadside-eateries-odd-jobs-vashi

http://connectthedots.in/excerpts/street-smart/

So, essentially Prem was much richer than the journalist who interviewed him :-)

That's life. Look at the marvadis. They lead a frugal life but they have bank balances as big as their pot bellies. Don't be misled by the size of their houses. They know how to earn money from every single enterprise. People in white collar jobs can never do that. There are many Tier 2 and Tier 3 cities in India with certain trading communities, which are filthy rich. They have money but don't know what to do with it. Look at the efficacy of Saravana Bhavan and the entire Saravana business portfolio! There's a business mind behind these places.

So, if you're only thinking of one way to make money, here's a chance to rethink. There are many ways. Simple ways too. Are you willing to take that path?

P.S: I am in no way attracted to money (as of now). But, I was thinking what's wrong with opening a shop which gives me a decent earning and time to pursue my hobbies? Nothing wrong. Just that you need to be pragmatic, throw all that fake concept of prestige and white collar jobs, make a simple plan and do it. The person who used to sell biryanis in the street next door now has a 1 Crore house. He's street smart and money smart - more than the laptop and iPhone wielding population. We should respect his talent and what he's achieved.



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