Will power is a depleting resource. The art of self-control.

At the marriage, we were discussing, it's not difficult to control your urge to eat junk. All of us can do it. But, to be able to do it 365 days a year, consistently, is the challenge.
So, what we need, is not just exercise and diet charts but supreme will powers which work with us, 365 days, 24 hours, till we reach our goals. If only there was a pill for willpower! Phew!

http://www.brainpickings.org/index.php/2013/11/27/the-psychology-of-self-control/

“Everyone’s self-control is a limited resource; it’s like muscle strength: the more we use it, the less remains in the tank, until we replenish it with rest.”

People naturally vary in the amount of self-control they have, so some will find it more difficult than others to break a habit. But everyone’s self-control is a limited resource; it’s like muscle strength: the more we use it, the less remains in the tank, until we replenish it with rest. In one study of self-control, participants first had to resist the temptation to eat chocolate (they had a radish instead); then they were given a frustrating task to do. The test was to see how long they would persist. Radish-eaters only persisted on the task for about 8 minutes, while those who had gorged on chocolate kept going for 19 minutes. The mere act of exerting willpower saps the strength for future attempts. These sorts of findings have been repeated again and again using different circumstances.
We face these sorts of willpower-depleting events all day long. When someone jostles you in the street and you resist the urge to shout at them, or when you feel exhausted at work but push on with your email: these all take their toll. The worse the day, the more the willpower muscle is exerted, the more we rely on autopilot, which means increased performance of habits. It’s crucial to respect the fact that self-control is a limited resource and you are likely to overestimate its strength. Recognizing when your levels of self-control are low means you can make specific plans for those times.

Fortunately, Dean points out that there are a number of strategies we can use to counter our depleted willpower. One of the key ones is pre-commitment — a way of “restricting the choices of your future self” by removing the stimuli that you know would trigger your bad habits. Doing that while your self-control is high, and your willpower reservoir full, protects you from succumbing once it dips low.